In tech, decisions get shaped on X long before anyone books a demo. I find the creators, operators and niche voices your buyers actually listen to, and set up partnerships that read as genuine recommendations, not ads.
Recent work: invideo · Born Minimal
Identify the voices and communities that matter to your buyers.
Approach, negotiate and brief the first set of creators.
Partnerships go live, timed around launches and news.
Turn the best partners into long-term ambassadors.
Timeline: First sponsored posts within 2–3 weeks.
Tools I use for this:
Start with a one-week GTM Teardown (₹50,000, credited). Ad spend, creator fees and tools at cost. GST extra.
Tracked links, signup codes, branded search and direct traffic around each post. Not perfect attribution, but enough to see which partners move buyers.
Start with a few paid posts to find the voices that convert, then turn those into ongoing ambassador deals, which come across as more credible.
I can plan angles and help build a posting rhythm. The voice has to stay the founder's own.
Often paired with:
Thirty minutes. No deck. A straight answer on whether I can help.