X

Get talked about by the people your buyers follow on X.

In tech, decisions get shaped on X long before anyone books a demo. I find the creators, operators and niche voices your buyers actually listen to, and set up partnerships that read as genuine recommendations, not ads.

Recent work: invideo · Born Minimal

Is this for you?

Who this is for, and who it isn't.

A good fit if…

  • You sell to developers, founders, marketers or other X-native buyers
  • Your product has a story worth talking about
  • You want reach inside a specific community

Not a fit if…

  • Your buyers are not on X
  • You want follower counts rather than the right followers
What you get

Deliverables, not adjectives.

  • Map of voices your buyers follow, ranked by audience fit, not just size
  • Sponsored threads, product walkthroughs and launch-day pushes
  • Long-term ambassador partnerships
  • Founder account support: content angles and engagement plan (optional)
  • Tracking via links, signup codes and branded search lift
How it works

The playbook.

1.Week 1

Map

Identify the voices and communities that matter to your buyers.

2.Week 2

Outreach

Approach, negotiate and brief the first set of creators.

3.Weeks 3–6

Run

Partnerships go live, timed around launches and news.

4.Ongoing

Compound

Turn the best partners into long-term ambassadors.

Timeline: First sponsored posts within 2–3 weeks.

What we measure

The numbers you'll see every month.

Reach within the target audienceClicks and signups from tracked linksBranded search liftMentions and replies

Tools I use for this:

XAudience analysis toolsUTM trackingClaude

Pricing

Start with a one-week GTM Teardown (₹50,000, credited). Ad spend, creator fees and tools at cost. GST extra.

from ₹2L / monthPriced by scope, not by the hour.
FAQ

Questions marketing leaders ask.

How do you measure X beyond impressions?

Tracked links, signup codes, branded search and direct traffic around each post. Not perfect attribution, but enough to see which partners move buyers.

Paid posts or ambassadors?

Start with a few paid posts to find the voices that convert, then turn those into ongoing ambassador deals, which come across as more credible.

Do you ghostwrite for our founder?

I can plan angles and help build a posting rhythm. The voice has to stay the founder's own.

Often paired with:

Let's talk.

Thirty minutes. No deck. A straight answer on whether I can help.