Traffic you can't convert is a vanity metric. I pick keywords that map to revenue and that your domain can realistically win, fix what's holding the site back technically, then build the content and authority to climb.
Recent work: invideo · Born Minimal
Technical crawl, competitor gap analysis, and a keyword map ranked by intent and difficulty.
Ship technical fixes, schema, internal linking and page templates.
Steady content releases plus off-page placements, prioritised by revenue potential.
Refresh what's slipping, scale what's ranking, kill what isn't worth it.
Timeline: Technical fixes show up in weeks. Content and links show up meaningfully in 3–6 months.
Tools I use for this:
Start with a one-week GTM Teardown (₹50,000, credited). Ad spend, creator fees and tools at cost. GST extra.
I ship fixes. Depending on your setup I'll work in your CMS directly, open pull requests, or pair with your engineers. An audit nobody implements is wasted money.
I weigh search intent, how much the keyword is worth to you, and the gap between your domain's authority and the current top results. You get quick wins early and harder, more valuable targets on a longer track.
Google penalises thin, unhelpful content, not AI assistance as such. I use AI to move fast, then add real expertise: product details, data, screenshots and opinions only someone in your seat would have.
Digital PR, original data, partnerships, placements in relevant roundups, and directories that matter in your space. The links come from real sites in your niche, so they hold up.
Yes, where there's a real pattern: integrations, alternatives, templates, locations. Every page has to be useful on its own, or it doesn't get published.
Often paired with:
Thirty minutes. No deck. A straight answer on whether I can help.