Whether marketing is run by a CMO or by the founder, the hard part isn't ideas. It's knowing which two or three channels deserve the next quarter's budget. The Teardown is an outside, data-backed answer in one week, built with you, not handed to you.
Recent work: invideo · Born Minimal
A 60-minute call on product, ICP, numbers and what you've tried. Access to analytics and CRM.
Channel, competitor, search, AI-answer and funnel analysis.
90 minutes walking through the scorecard and plan, and sharpening it together.
Run it in-house, or I run it with you. The fee is credited if you start within 30 days.
Timeline: One week from kickoff to final plan.
Tools I use for this:
International: $1,500. Fully credited against a retainer if you start within 30 days. GST extra.
Me. One senior operator who has run these channels hands-on, not a junior with a template.
A channel scorecard, a competitor teardown, a 90-day plan with milestones, and an ROI estimate. It's yours to run with or without me.
Yes. The full Teardown fee comes off your first retainer invoice if you start within 30 days.
A 60-minute kickoff, read access to analytics and CRM if you can share it, and the right people in the room for the jam session.
Yes. I can help you define what the role actually needs at your stage, pressure-test candidates' channel experience in a working session, and review their first 90-day plan. You make the hire; I help you make it with your eyes open.
Yes. Advisory retainers start at ₹1.5L/month for 4 online days, or ₹2.5L/month onsite in Mumbai (travel and stay at actuals outside Mumbai).
Often paired with:
Thirty minutes. No deck. A straight answer on whether I can help.