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Google Ads

Google Ads that report in pipeline, not clicks.

Most SaaS Google Ads accounts optimise for form fills that never turn into deals. I set up tracking that feeds real pipeline back to Google, then build campaigns that buy the searches your best customers actually make.

Book a call →See how it works

Recent work: invideo · Born Minimal

Is this for you?

Who this is for, and who it isn't.

A good fit if…

  • People search for your category or your competitors
  • You have a budget to test properly (usually ₹2–5L or $3–5k a month and up)
  • You can share CRM data so ads learn from real deals

Not a fit if…

  • Nobody searches for what you do yet (create demand first)
  • You cannot track beyond a form fill
What you get

Deliverables, not adjectives.

  • Account audit and restructure
  • Conversion tracking including offline conversions from your CRM
  • Search campaigns for category, competitor and problem keywords
  • Performance Max and YouTube where they fit
  • Landing page recommendations and tests
  • Weekly optimisation and a monthly pipeline report
How it works

The playbook.

1.Week 1

Audit & tracking

Fix tracking first: what counts as a conversion, and pipeline flowing back to Google.

2.Week 2

Rebuild

Restructure campaigns around intent, write ads, tune bidding.

3.Weeks 3–8

Learn

Let campaigns learn, cut waste weekly, test landing pages.

4.Ongoing

Scale

Move budget to whatever produces pipeline at an acceptable cost.

Timeline: Waste cuts show up in weeks. Smart bidding needs 4–8 weeks of data to settle.

What we measure

The numbers you'll see every month.

Cost per qualified leadPipeline from paid searchCAC paybackWasted spend cut

Tools I use for this:

Google AdsGA4Google Tag ManagerHubSpot / SalesforceClaude

Pricing

Start with a one-week GTM Teardown (₹50,000, credited). Ad spend, creator fees and tools at cost. GST extra.

from ₹2L / monthPriced by scope, not by the hour.
FAQ

Questions marketing leaders ask.

What budget do we need?

Enough to collect a meaningful number of conversions each month, usually ₹2–5L or $3–5k and up for B2B SaaS. Ad spend is billed at cost and paid directly to Google.

Will you work in our existing account?

Yes. The account stays yours, with full history and access.

How do you track real pipeline?

Offline conversion imports from your CRM, so Google optimises for opportunities and deals, not just form fills.

Often paired with:

Meta Ads →SaaS SEO →B2B lead generation & outbound →

Let's talk.

Thirty minutes. No deck. A straight answer on whether I can help.

Book a call →hello@dudeconsulting.in