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Meta Ads

Scale on Meta without the ROAS falling off a cliff.

On Meta, creative is the targeting. I run a steady pipeline of new ads (UGC, product demos, AI-produced variations), set up tracking that survives privacy changes, and scale spend only as fast as returns hold up.

Book a call →See how it works

Recent work: invideo · Born Minimal

Is this for you?

Who this is for, and who it isn't.

A good fit if…

  • You sell to consumers, prosumers or SMBs
  • You have an app or a self-serve signup
  • You are ready to test creative every week

Not a fit if…

  • Enterprise-only sales with a narrow buyer list
  • No budget to test creative
What you get

Deliverables, not adjectives.

  • Tracking: Conversions API (server-side) and app events through your measurement partner
  • Campaign structure for testing and scaling
  • Weekly creative: UGC, motion graphics and AI variations
  • Creator content repurposed as partnership ads
  • Weekly reporting on CAC, ROAS and creative winners
How it works

The playbook.

1.Week 1

Tracking

Set up server-side events and app tracking, and agree the target CAC.

2.Week 2

Creative sprint

Produce the first batch of creative across several angles.

3.Weeks 3–6

Test

Find winning angles and audiences; kill losers fast.

4.Ongoing

Scale

Raise budget on winners while new creative keeps fatigue away.

Timeline: First read on creative winners within 2–3 weeks.

What we measure

The numbers you'll see every month.

CAC / CPIROASCreative hit ratePayback period

Tools I use for this:

Meta Ads ManagerConversions APIAppsFlyer / Adjust / BranchAI creative toolsClaude

Pricing

Start with a one-week GTM Teardown (₹50,000, credited). Ad spend, creator fees and tools at cost. GST extra.

from ₹2L / monthPriced by scope, not by the hour.
FAQ

Questions marketing leaders ask.

Does Meta work for B2B SaaS?

For SMB and prosumer products, often very well. For enterprise-only products, it is usually better for retargeting than for finding new buyers.

How much creative do we need?

A steady flow, typically several new ads a week while scaling. AI-assisted production keeps that affordable.

What about iOS tracking limits?

Server-side tracking plus app measurement through your measurement partner, with reporting that accounts for what the platforms cannot see.

Often paired with:

Instagram →Google Ads →App Store & Play Store (ASO) →

Let's talk.

Thirty minutes. No deck. A straight answer on whether I can help.

Book a call →hello@dudeconsulting.in