Most apps leave installs on the table with a listing that was written once and never tested. I treat your App Store and Play Store pages like a funnel: the right keywords to get found, creative that converts, and a ratings engine that keeps you climbing.
Recent work: invideo · Born Minimal
Current ranks, competitor listings, conversion rate by source, and review analysis.
Metadata and creative for your top markets, shipped with the next release.
Run store experiments on icon, screenshots and copy; roll out to more countries.
Track keyword ranks weekly, adjust each release, and keep the ratings engine running.
Timeline: Metadata changes usually move ranks within 2–4 weeks. Creative tests need 2–3 weeks each to read.
Tools I use for this:
Start with a one-week GTM Teardown (₹50,000, credited). Ad spend, creator fees and tools at cost. GST extra.
The ones where volume, relevance and your chance of ranking overlap, usually your top 2–3 revenue markets first, then high-volume markets that are easy to localize into.
I add in-app prompts at moments of real success (a finished export, a completed goal), route unhappy users to support before they rate, and reply to reviews so low ratings get revised. It's steady, it works, and it keeps you inside store rules.
Either. I can write the briefs for your designer, or deliver finished assets using AI-assisted production.
It can be. Paid search in the store also tells you which keywords convert, which feeds the organic work. Ad spend is billed at cost.
Weekly keyword-rank tracking per country, plus store conversion data from App Store Connect and Play Console, in one simple report.
Often paired with:
Thirty minutes. No deck. A straight answer on whether I can help.