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B2B lead generation & outbound

Outbound that sounds like you did your homework, because you did.

I find the accounts that match your best customers, watch for the signals that say "now is a good time", and run persistent, personal outreach across email, LinkedIn and X, without burning your domain or your reputation.

Recent work: invideo · Born Minimal

Is this for you?

Who this is for, and who it isn't.

A good fit if…

  • Your deal size justifies a sales conversation
  • You know who your best customers are (or want help working it out)
  • Someone on your side can take the meetings

Not a fit if…

  • Low-ticket self-serve products: content and ads will be cheaper
  • You want 10,000 emails a day with one template
What you get

Deliverables, not adjectives.

  • ICP and account list built from your best customers, enriched and scored
  • Signal tracking: hiring, funding, tech stack changes, leadership moves, competitor reviews
  • Sending infrastructure: separate domains, warmup, deliverability monitoring
  • Sequences across email, LinkedIn and X, written for each segment
  • Reply handling and meeting booking, synced to your CRM
  • Weekly report: reply rate, positive replies, meetings, pipeline
How it works

The playbook.

1.Week 1

ICP & data

Analyse your won deals, define segments, build and enrich the first account list.

2.Week 2

Infrastructure

Set up domains, inboxes, warmup and CRM sync. Your main domain stays protected.

3.Weeks 3–4

Launch

Small batches per segment, copy tested on real replies before scaling.

4.Ongoing

Scale what works

Add signals, segments and channels as reply data comes in.

Timeline: Infrastructure needs about 2 weeks to warm up. First meetings usually land in weeks 3–5.

What we measure

The numbers you'll see every month.

DeliverabilityPositive reply rateMeetings bookedPipeline created

Tools I use for this:

ClayApolloSmartlead / InstantlyHeyReachHubSpot / SalesforceClaude

Pricing

Start with a one-week GTM Teardown (₹50,000, credited). Ad spend, creator fees and tools at cost. GST extra.

from ₹2L / monthPriced by scope, not by the hour.
FAQ

Questions marketing leaders ask.

Will outbound hurt my main domain?

No. Outbound runs on separate, warmed-up domains with deliverability monitoring, so your main domain's reputation is never at risk.

Who writes the copy, and how personal is it?

I do, per segment, with AI-researched details for each account (a recent hire, a launch, a pain point from their reviews). It reads like a person who did their homework.

Who handles replies and books the meetings?

I can triage replies and book meetings straight onto your calendar, or route warm replies to your AE in real time. Everything syncs to your CRM.

What reply rates and meeting volume should I expect?

It depends on your ACV, segment and offer. You'll get a forecast after the first two weeks of real sends, based on your own data rather than industry averages.

Is this compliant with GDPR and CAN-SPAM?

Yes: legitimate-interest B2B targeting, clear opt-outs, suppression lists, and no scraped personal email addresses.

Often paired with:

Let's talk.

Thirty minutes. No deck. A straight answer on whether I can help.